They don´t have to make a better game. They know that it´s gonna sell like hot cakes. Until consumers decide to ask for a better experience and don´t buy every single CoD that comes out, they won´t care all that much about improving.
They have a problem, though: some new games will be really better than CoD and, as time goes by, they will probably lose costumers.
I´ve seen many, many players that ditched CoD and jumped into the BF series...
What do you people around there think about it?
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